Totally hot new spot from Nike. As soon as I saw this for the first time — rather, as soon as I heard it (I was away from the TV) — I knew this was a new Nike spot. They consistently utilize top notch music supervision. I’m lucky enough to be one of a select few to have landed a copy of the the Nike/Lebron/RZA collab “Chamber of Fear” 12″ from a few years back, but the fact that this funky breakbeat is Cornershop, really surprised me. With only “Brimful of Asha” as a reference, the band would have been the last guess if you gave me 1000 guesses. Either way, here is the full track. Add it to your mix, people will recognize it because the beautifully shot and edited commercial is on full Holiday rotation.
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